Event Title

The Effects of Emotion and Message Framing on College Binge Drinking

Presenter Information

Monica Broughton, Providence College

Location

Slavin Center

Start Date

24-4-2013 12:00 AM

End Date

24-4-2013 12:00 AM

Description

The purpose of this study was to find an effective way of portraying binge drinking information to college students, hopefully changing their drinking behavior. A 2(Loss vs. Gain frame) X 2(Anger vs. Fearful prime) X 2(Time 1 vs. Time 2 Alcohol Consumption) was used to assess change in participants' alcohol intake. It was hypothesized that the fearful/loss condition as well as the anger/gain condition would be the most effective in decreasing participants' alcohol consumption.

 
Apr 24th, 12:00 AM Apr 24th, 12:00 AM

The Effects of Emotion and Message Framing on College Binge Drinking

Slavin Center

The purpose of this study was to find an effective way of portraying binge drinking information to college students, hopefully changing their drinking behavior. A 2(Loss vs. Gain frame) X 2(Anger vs. Fearful prime) X 2(Time 1 vs. Time 2 Alcohol Consumption) was used to assess change in participants' alcohol intake. It was hypothesized that the fearful/loss condition as well as the anger/gain condition would be the most effective in decreasing participants' alcohol consumption.