Health & War

Presenter Information

Amy DiPierro, Swarthmore College

Location

Harkins 300

Event Website

http://www.providence.edu/hpm/Pages/Conference.aspx

Start Date

23-3-2013 11:00 AM

End Date

23-3-2013 12:15 PM

Description

This paper discusses how Philip Morris invoked strong American values to defend its own corporate speech as well as “smoker’s rights.” In particular, it examines Philip Morris Company’s Bill of Rights advertising campaign of the early 1990s, especially focusing on an advertisement featuring Everett Alvarez, a prisoner of war during Vietnam. This strategy reveals how Philip Morris was able to manipulate the public conversation about smoking from one about health and disease to one about human rights and freedoms.

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Mar 23rd, 11:00 AM Mar 23rd, 12:15 PM

Sweet Freedom: Smokers’ Rights & the Rebranding of Philip Morris

Harkins 300

This paper discusses how Philip Morris invoked strong American values to defend its own corporate speech as well as “smoker’s rights.” In particular, it examines Philip Morris Company’s Bill of Rights advertising campaign of the early 1990s, especially focusing on an advertisement featuring Everett Alvarez, a prisoner of war during Vietnam. This strategy reveals how Philip Morris was able to manipulate the public conversation about smoking from one about health and disease to one about human rights and freedoms.

http://digitalcommons.providence.edu/auchs/2013/panelb1/3