Location

Providence College

Start Date

13-4-2019 10:15 AM

End Date

13-4-2019 11:45 AM

Description

In recent years, there has been a surge in the number of electronic-cigarette users in the United States. One brand in particular has been on the forefront of society’s attention. JUUL products have come to dominate the e-cigarette market, and seem especially popular amongst youth. The latter is cause for concern, due to the relatively easy access to the product and associated adverse health effects of nicotine on youth. Additionally, the expansion of e-cigarette use through JUUL has certain parallels to the tobacco industry marketing strategies in the past. Through the use of a survey conducted on a college campus, this paper will explore attitudes towards JUUL. By looking into student perceptions, in addition to usage of JUUL amongst students, the survey will provide data that can be added to the current body of literature surrounding e-cigarettes and youth. The lack of education of youth on JUUL products is a cause for public health concern that this paper addresses.

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Health Policy Commons

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Apr 13th, 10:15 AM Apr 13th, 11:45 AM

“Smoking Evolved?” Perceptions and Use of JUUL Products Amongst College Students

Providence College

In recent years, there has been a surge in the number of electronic-cigarette users in the United States. One brand in particular has been on the forefront of society’s attention. JUUL products have come to dominate the e-cigarette market, and seem especially popular amongst youth. The latter is cause for concern, due to the relatively easy access to the product and associated adverse health effects of nicotine on youth. Additionally, the expansion of e-cigarette use through JUUL has certain parallels to the tobacco industry marketing strategies in the past. Through the use of a survey conducted on a college campus, this paper will explore attitudes towards JUUL. By looking into student perceptions, in addition to usage of JUUL amongst students, the survey will provide data that can be added to the current body of literature surrounding e-cigarettes and youth. The lack of education of youth on JUUL products is a cause for public health concern that this paper addresses.