Subject Area

Marketing

Description

Madeleine Scotti ’21
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing

For this case study, I was tasked with determining which parent company would be best to acquire Paytronix, a customer loyalty SaaS company, along with one that the parent company should delete in its place. Throughout my research, I concluded that HubSpot, the SaaS company that produces marketing, customer service, and sales software, would be the best fit to acquire Paytronix. In order to make this decision, I utilized the strong brand association, HubSpot’s trend of acquiring firms, and Paytronix’s specialization to justify this acquisition. Likewise, I utilized these same factors to justify HubSpot’s deletion of its subbrand Evolve.

Publisher

Providence College

Date

4-29-2021

Start Date

4-29-2021 12:00 AM

Type

Project

.pdf

Language

English

Included in

Marketing Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.