Patrick Stephens ’23, Marketing major
Crosby Colyer ’23
Caroline Mohan ’23, Marketing major
Lucas Pinter ’23
Kyle Meyer ’23, Marketing major, Spanish minor
Faculty mentors: Dr. Kevin Newman and Dr. Mark DeFanti
There has been a decline in the number of consumers that were partaking in in-person retail shopping especially during the holiday season. We wanted to understand the causes that existed behind this change in brick-and-mortar retail. The two problems that we discovered were Covid 19 and the inability for stores to enforce their guidelines, along with this is the movement towards convenience within the commerce world. With a serious movement towards online, we decided that the best ways to bring people back in-store were in-store only discounts, improvement of experience during the holidays, and increased safety measures.
4-29-2021 12:00 AM