Subject Area

History

Description

During the late 1950s, it seemed everyone was pelting Ford Motor Company’s ill-fated Edsel. What was supposed to be the car of the future and an emblem of American prestige had turned into a symbol of America’s sharp decline. Two years earlier, Ford promised consumers riding on the waves of economic good times that they would no longer have to settle for their old entry-level Ford’s. Instead of allowing middle-class Ford customers to defect to General Motor’s flashy medium-price brands that showed personality and prestige, in 1957 Ford launched the Edsel as the perfect car for these “professional...famil[ies].” Yet soon after the Edsel launched, the Soviet Union’s Sputnik satellite made the good times come to a grinding halt. The triumphant America that Ford designed the Edsel for ceased to exist once the Soviets seemingly conquered outer space, and the failed Edsel only fueled America’s fears that they were slipping behind the Russians. Ultimately Ford tried selling excess, American technological prowess, and the American Dream when the Edsel and Sputnik were proof that all three were in jeopardy.

Publisher

Providence College

Academic Year

2016-2017

Date

11-25-2016

Type

Article

Format

Text

.pdf

Language

English

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