Women’s Sports at Providence College

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Subject Area

Marketing

Description

Katherine Barton ’23
Marketing major
Communications minor

Eric Faia ’23
Marketing major

Daryl Veale ’23
Marketing major

Aileen Deegan ’23
Marketing major
History minor

Alexander Alutto ’23, Marketing

Faculty Mentors: Dr. Kevin Newman and Dr. Mark DeFanti, Marketing For this project, our group studied how marketing strategies can promote higher attendance and viewership ratings for Providence College women’s sports teams among the student body. Research shows that women’s sports at both the professional and collegiate level have significantly lower viewership ratings, attendance, and profitability when compared to men’s sports. By conducting a survey and focus group, we were able to identify these main problems specific to the PC women’s sports programs. Using this data, research, and student feedback, we were able to come up with realistic solutions to this problem which focused on engagement, awareness, and experience at PC women’s sports games.

Publisher

Providence College

Date

Spring 4-29-2021

Start Date

4-29-2021 12:00 AM

Type

Presentation

Format

Video

.mp4

Language

English

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