Women’s Sports at Providence College
Katherine Barton ’23
Eric Faia ’23
Daryl Veale ’23
Aileen Deegan ’23
Alexander Alutto ’23, Marketing
Faculty Mentors: Dr. Kevin Newman and Dr. Mark DeFanti, Marketing For this project, our group studied how marketing strategies can promote higher attendance and viewership ratings for Providence College women’s sports teams among the student body. Research shows that women’s sports at both the professional and collegiate level have significantly lower viewership ratings, attendance, and profitability when compared to men’s sports. By conducting a survey and focus group, we were able to identify these main problems specific to the PC women’s sports programs. Using this data, research, and student feedback, we were able to come up with realistic solutions to this problem which focused on engagement, awareness, and experience at PC women’s sports games.
4-29-2021 12:00 AM