An Assessment of the Marketing Fellows Program at Providence College
Subject Area
Marketing
Description
Stephen Conn ’24, Major: Marketing
Myles Forgue ’24, Major: Marketing
Abigail Foster ’24, Major: Marketing
Bryn Morgan ’24, Major: Marketing
Sloan Simpson ’24, Major: Marketing
Faculty Mentor: Dr. Kevin Newman, Marketing
In 2019, the marketing department at Providence College introduced a Fellowship program to offer highly motivated marketing majors in-depth advising and academic opportunities. Due to its infancy, our team surveyed 121 marketing students to assess the program and its perceived value. Surprisingly, we found no difference in perceived value between Fellows and non-Fellows marketing students. To increase satisfaction among marketing students and fellows alike, we offered several recommendations, including increasing alumni engagement through an alumni luncheon, setting up clear guidelines and expectations for the program via a written contract, and creating an introductory marketing course specifically catering to Fellows students.
Publisher
Providence College
Date
4-28-2022
Type
Presentation
Language
English
