Description

Caroline Hoffer ’22
Major: Marketing

Ethan Foley ’22
Major: Marketing

Erika Markiv ’22
Major: Marketing and Economics

Lukas Grover ’22
Major: Marketing

Tyler Duff ’22
Major: Marketing

Kaitlyn Novarro ’22
Major: Marketing

Jacob Lemanowicz ’22
Major: Marketing


Faculty Mentor: Professor Rae Caloura, Marketing

The goal of this project was to create an integrated marketing communications plan for the company PODS. PODS wanted to target those looking to relocate for jobs as well as college students. Our team created the “Moving Off the Streets” campaign. During this campaign, a certain percentage of the sales of PODS storage containers would be donated to those fighting to end homelessness.

Publisher

Providence College

Date

4-29-2021

Start Date

4-29-2021 12:00 AM

Type

Project

.pdf

Language

English

Included in

Business Commons

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