“I’se in Town Honey!”: Racial Caricatures in Branding and Framing Historical Memory

Authors

Myles Johnson, Providence College

Subject Area

Politics

Description

Myles Johnson ’24
Major: Business Economics
Faculty Mentor: Dr. Paul Herron, Political Science

This research studies the impacts of racist caricatures used in food branding and marketing techniques used to keep these images around for decades. In the wake of the George Floyd murder, a deeper look at these brands shows the deliberate attempts to frame consumers’ memories of the past, as well as producers’ reluctance to change or remove such branding. The food industry serves as the lens for a more widespread problem amongst all marketed products.

Publisher

Providence College

Date

4-26-2023

Type

Presentation

Format

Video

.mov

Language

English