Making Sense Out of the Numbers

Authors

Norman Desmarais, Providence CollegeFollow

Description

This study examines several market and sales surveys for CD-ROM media, looking at their assumptions, their deficiencies, and what remains unreported. It determines that conclusions drawn from one market cannot be extrapolated to make comparisons with other markets. The article concludes by raising some of the questions we need to ask in order to understand what the surveys report.

Publication Date

July 1997

Type

Article

Comments

Published in Library Acquisitions: Practice & Theory 21:2 (July, 1997) pp. 121-126.